Press Release Summary = The National Director of Design for Exciting Windows, Neil Gordon, with over 20 years of experience in decorating, will present his dynamic series of decorating seminars called Decorating is Entertainment. The programs run from January 28th to January 31st. The seminars will give decorators valuable advise on how to run and promote their business like the entertainment industry does.
Press Release Body = Decorating is Entertainment! The National Director of Design for Exciting Windows, Neil Gordon, with over 20 years of experience in decorating, will present his dynamic series of seminars called Decorating is Entertainment. The programs run from January 28th to January 31st at The Flamingo Hotel in Las Vegas, Nevada. The seminars will give decorators valuable advise on how to run and promote their business like the entertainment industry does.
The theme of the four day program asks this question:How do we provide the experience, so our clients can entertain her friends? To do this we need to look at our business as "theater" and practice a new mind set called "Decorating is Entertainment". Everything we do needs to give the perception to our clients that they are buying an experience and not a collection of products. Every aspect of communication, expectations, appearance, sensory images, needs to focus on this one outcome, to provide entertainment.
The Decorating is Entertainment seminars include: 1) Window Fashions and Beyond A journey into the many possible decorative items that can be created with fabrics and trims. 2) WOMM! and Home Staging Word of Mouth Marketing is the best way to build a decorating business. This seminar will show many clever ideas on how to spread the word. 3) The Designer\'s Coach How the life on the stage can be inspiration to our business life in the world of decorating.
Steve Bursten, founder of Exciting Windows! and Decorating Den has stated: \"Neil Gordon has built one of the largest businesses in America primarily on referrals and only a small budget for advertising. But, do not think that means that only his great customer service is creating interest. Neil is constantly promoting, presenting, and getting the word out in many ways. As a promoter of WOMM! (word of mouth marketing), Neil has boosted referral marketing to a high art with his ideas on home staging, designer marketing and much more. I know that business owners and decorators will benefit from his message\".
2022
